maybe so... an interesting piece in today's New York Times spells out the challenges organizations face by leading with the problem rather than the outcomes... it's a shame really since so much good goes unrewarded simply because the lures put out are ill advised. The right photo, the right call out is all that's needed... hopefully more organizations will begin to engage communication specialists to aid their worthy causes... link below and on digg
http://www.nytimes.com/2009/07/09/opinion/09kristof.html?ref=opinion
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